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By [Allison](https://www.businessnews.com.au/Company/Mission-NewEnergy) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas luxury jets are [drawing buyers](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) with their sleek shapes, plush cabins - and increasingly, their use of alternative fuels.
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Fuel producers and jetmakers are keen to showcase novel types of aviation fuel deemed less hazardous to the environment, from utilized cooking oil to the clearly less glamorous meat waste.
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Business jet operators, like airlines, have [acquiesced](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) ecological pressure on aviation and committed to halving carbon emissions by 2050 compared to 2005.
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Their hope is that [embracing eco-friendly](https://www.zoominfo.com/c/mission-newenergy/346542889) fuel to suppress emissions might make [organization jets](https://pitchbook.com/profiles/company/51278-86) more attractive to environmentally conscious buyers - particularly corporations facing questions over sustainability from investors or [green campaign](https://forest500.org/rankings/companies/mission-newenergy-limited) groups.
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The [availability](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) of less [polluting personal](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) jets might likewise spare the rich and famous the negative promotion experienced by Harry and his spouse Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from [inedible beef](https://www.businessnews.com.au/Company/Mission-NewEnergy) tallow.
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The most current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 aircraft on display screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel blends anticipated to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of overall yearly carbon emissions globally, but can emit, typically, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has defended his periodic usage of personal jets to [guarantee](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) his family's safety, and has stated that on the unusual celebrations he does not fly commercially he offsets his [emissions](https://forest500.org/rankings/companies/mission-newenergy-limited).
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But planemakers say incidents such as the furore over his itinerary have added [fresh difficulties](https://pitchbook.com/profiles/company/51278-86) for a market currently aiming to justify its contribution to cutting business costs.
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"Incidents of flight shaming including the use of personal jets are unfortunate when you consider that our market has delivered fuel efficiency enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
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Bombardier [believes increased](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) [sustainable](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) fuel use will assist the industry make inroads with corporations and wealthy buyers. According to [industry](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) data, billionaires only have a 19% business jet ownership rate.
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But even an image makeover - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers adding alternative fuel pumps for going to aircrafts - is not likely to satisfy all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some experts stay doubtful that biojetfuels, usually blended 50-50 with kerosene, will make a substantial influence on public perceptions about luxury travel.
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"No amount of [Jatropha](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) or Brazil-nut fuel can make organization jets look eco-friendly," said aviation expert Richard Aboulafia.
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Demand from organization jet operators for eco-friendly fuels now far goes beyond supply and their interest might drive future production, Sherbacow said.
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World Energy, which produces 40 million [gallons](https://www.bloomberg.com/profile/company/MNELF:US) of [biofuel](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) at its California plant, could expand production up to 150 million gallons by 2022.
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Corporate charter business and specialists are likewise seeing more interest from consumers who wish to purchase carbon [credits](https://www.zoominfo.com/c/mission-newenergy/346542889) to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet utilization research study his company recently completed for a Fortune 500 business.
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"At the end of the day, I believe that price, cost per hour, variety, speed and efficiency, that's still the (sales) motorist. But I believe people are becoming more aware of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and [Alexandra](https://www.zoominfo.com/c/mission-newenergy/346542889) Hudson)
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